The Ideal Designs for Outdoor Display Product
Outdoor display is part and parcel of the advertising campaign of a business house. There may not be a single business whether big or small that has not resorted to this kind of promotion for their business. Most businesses have even multiple kinds of advertisements and keep changing them from time to time too. They spend a lot of time and money into it just to promote their products. But the impact of each is varied and it will mostly depend on what the content, text, image, font, size, viewability and the like is.
Traditional still gets eyeballs
Indeed, digital is the way to go today yet the traditional methods of using flex banners, billboards and the like have not lost their sheen. But in fact, they are the major ways of advertising used by most of the businesses even today. It is found that these boards when placed at strategic locations have a huge impact on the buyer’s mind. They, in fact, have the power to change the decision of the buyers too.
This can happen only when the banners are really able to create the right impact at the right time on the right person. The creator of the advertising billboard or whatever mode is used should know what color to use, how much to use and where to use. Same goes for the content and images. These are the eye catchers and the main points that garner the eyeballs. When these are impressive they create a positive impact and the viewer is not only convinced but also impressed by the product or service that is offered on the board. This can lead to conversions for the business if the impact is positive. Delving deep into the facts you can know how an advertisement should be on the color, image, font, size and other criteria be.
Concise yet detailed
The first is the content. It should not be long that it bores the person. It should not be too short that the viewer makes no head nor tail of it. Thus it has to be short and precise and you can go by the formula less is more here. It has to tell everything yet conceal most of it. The viewer should be intrigued by the words and feel that he or she has to buy it. This should be the impression created.
The next to create a visual impact is the image. Indeed, an ad devoid of at least a couple of images is not deemed to be that attractive. The image needs to tickle the funny bone of the viewers. This kind of image creates the highest amount of impact. This can be some well-known cartoon character or some other image of the product or service put in a little amusing or attractive way. These garner more attention than a straightforward or simple image.
Contrasting yet matching
The image and the content should match each other. Contrasting each other may not have a good impact on the viewer. Putting both in an intriguing manner and creating a surprising element will leave a remarkable imprint on the mind. This will compel the viewer to think about it even when the advertisement is out of his or her purview.
Then the color of the image/images needs to be eye-catching too. Putting dark colors can garner more attention from far too. But making it look too kitschy or dazzling may garner some attention but may not result in a conversion. This can impact in a negative way by putting of the customer and he or she may lose interest in buying the product. This holds good for the color of the content that is printed on the flex banner, billboards and so on.
Right size right impact
The size of the font of the letters and the size of the images play an important part on how it creates an impact on the minds of the viewers. First, you need to decide where the flex banner is to be put up. Then calculate the optimum distance from where the viewer is going to view this. The longer the distance is the bigger the size of the text needs to be. The font size of the text of different content can be different. The biggest may get the first attention. So what has to garner the first attention can be put in the biggest font. Other content can be printed with a little smaller font. These fonts can be different too with bold, italics, color or sizes too. This variety also can create an impact and garner more attention. But it should not be dumped with too much that the can leave the viewer a little confused. He or she should be intrigued but never confused. This can be a bit put off. Your brand then may invite a negative impression and he or she may bar it mentally. On the business side, you are losing a few potential customers.
Create the right impression
The purpose of advertising was to add some customers and not put off any. So the creators need to make an advertisement that has the right content that creates a positive impact along with an image that has a similar or better impact. All these need to be put in a size and color that has a proper visibility.
The size of the ads need to be huge when viewed from far and can be small or midsize when viewed from nearby. Also, the colors of both image and text should not be too gaudy nor too faint that they are not visible from far. The color contrast of the text and images need to be good and impressive to create the right impact and not overshadow each other.
Using all these in the right way and proportion is the ideal way to create an outdoor post. The design, text, content and the tone all play an important role in making or marring an advertisement.