How Does Outdoor Promotional Advertising Help

How Does Outdoor Promotional Advertising Help

"Outdoor media is expected to grow by 10 per cent in 2018, to reach a size of ₹3,395 crore, on the back of upcoming elections and government campaigns in India"

The Hindu


When you move out of your house you are greeted with some colored panels, billboards, signage and the like. They come in many hues and designs and each is telling you a story. This kind of promotions is usually used by business houses to let the public know about their products and services.

Try various methods and platforms

A business is set up for the sole purpose of selling products or providing services. Unless the people know about it no one is going to buy their products or seek service from them. So business houses have to try different methods to let people know what they have to offer. One of the best ways is to do the outdoor promotions via billboards. There are other outdoor methods also like the point of sale displays, mobile billboards, setting up of kiosks, bus shelters, telephone booths, or offering transit advertising like on buses, taxis, trains and so on.

Usually, the billboards and flex banners are placed in many places where there is a huge traffic or many people are wont to visit the place. This helps in targeting a huge audience. The idea is higher the audience viewership higher is the conversion. Usually in the vicinity of a public place like a park, hospital, school, library, temple and so on such billboards will have maximum viewership. It is even found that having billboards near traffic signals have a huge impact. So walls or some brick and mortar locations near here are used to paste them. These billboards traditionally are made with paper but then people evolve and find new ways of doing things. So now you even have digital billboards.

Grabbing attention vital

The main purpose of these billboards and other advertising tools is to grab the attention of customers. The better you are at grabbing the attention more the chances of conversion to business. You may have several competitors who are offering the same products and services. Then each of these rivals needs to outdo the other to garner the highest number of customers. The one with a more impactful ad generally corners most of the customers.

It is not enough to offer the best of services and sell the best of products in town. But you also need to tell this in the best possible way to lure the customers to your side. So sometimes you may see that an average product sells faster and more than the best of products. This is due to the marketing strategy and the advertising of the products that are deployed by them to deliver the products and services.

Creative side up

So many a time it is the packaging rather than the products that attract the customers. Thus you can say the way it is presented with good advertising tactics makes a stronger impact than what the product is. Hence it is important for you to let know the people about your products and services in an attractive and impressive way so that they are drawn to you. This can be done via a punchy slogan or an all outgoing image. All in all, the creative side of the presenter should be in full use to let the people know all about the products and services but in a precise manner.

Impact in a rightful way

One thing to remember is that you need not only to advertise but also to do it in the right way that it creates an impact in a rightful way. People need to pause stop what they are doing and have a look at what you have put up on the billboard and get impressed in the right way. So it needs to be colorful but not garish that it puts them off. Yes, you have different kinds of promotions like outdoor, digital and much more these days. But outdoor advertising does play an important role even today through the digital platform is slowly taking over.

One thing is the outdoor posts are huge and it can grab the attention of passersby easily and it can create an impact. These are in the view of people and whether they wish to view them or no they do come in front of their purview. On the other hand, the other advertisements are not visible every time until people choose to look at them. Thus you can say that these outdoor advertisers are imposing and have a huge impact on the minds of the viewers. People get to see the same billboards each day they pass by and it is sure to create an impact.

Challenging yet achievable

Also, the ads of these products may be available on other platforms like radio, TV, movie theaters, and other digital modes. When the same products are promoted on multiple platforms the impact is high but the impression created by the outdoor ads are the highest. This can be attributed to the fact that these outdoor hoardings are seen every day multiple times. But the ads on the TV, radio and other places are just seen in minute flashes. Thus its impact can be really huge.

Many such outdoor advertising has become the focal point of the whole campaign. This can be done in different ways other than just putting up hoardings or billboards. The ads can be in the form of tents, kiosks, shelters and other modes too which grab the attention of multiple people at different levels. The whole point is to reach a higher audience and get the highest impact.

These days the digital platforms are taking over and people rely more on these. So to make an impact through these traditional ways has become more challenging. One has to be more inventive and come up with ideas not hitherto seen. It is important to get many eyeballs. Hence the best strategies need to be worked out to be more impactful with the use of least of resources and space. For best ideas and your promotional materials like canopies, flex banners and so on is the best place to shop for.

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